25 years of turning complex real estate and lending scenarios into closed deals — for homeowners, buyers, sellers, and investors. Bridge financing, listing strategy, buyer representation, direct-offer comparisons, and creative lending solutions. San Diego-based, helping California clients move forward with clarity.
Whether you are buying, selling, comparing a listing with a direct offer, or financing your next move, these are the three core ways I help you make clear decisions and execute with confidence.
For buyers who need more than a standard home search. This includes move-first bridge planning, buyer representation, reverse 1031 strategy, and stronger purchase positioning when timing or competitiveness matters.
For sellers who want a clear plan before they commit. Some homes deserve full market exposure. Others are better served by a direct offer. I help you compare both paths honestly so you can choose what fits your goals.
Mortgage guidance for straightforward loans and more complex scenarios alike - from conventional, VA, and FHA to DSCR, bank statement, renovation, Non-QM, and small multifamily financing.
Whether you are buying, selling, listing, or applying for financing, the first steps stay simple: understand the scenario, compare the right options, choose the path, and move forward with a plan.
Tell me what you are trying to accomplish, what timeline matters, and what complexity is getting in the way. That is where the strategy starts.
→We sort through the real options - buy first, list traditionally, accept a direct offer, or structure the right financing - based on your goals instead of a script.
→Once the direction is clear, I help coordinate the representation, financing, negotiation, and deal structure so everything stays aligned from start to finish.
→You stay informed, the moving parts stay organized, and the deal is handled with a direct, hands-on approach that keeps surprises to a minimum.
People first. That's where every deal starts.
Before I look at the property, the loan, or the numbers, I want to understand what you're trying to accomplish and what could get in the way. That matters — because the right strategy only works when it fits the person behind it.
I bring 25 years of experience across real estate, mortgage lending, sales leadership, and complex deal structuring. Over the years, I've helped borrowers, investors, and referral partners navigate scenarios that don't fit neatly into a box — from traditional home financing and buyer strategy to seller representation, Non-QM, DSCR, bridge lending, bank statement loans, and other solutions that require more than a surface-level answer.
My background includes top production at Citi, Private Client mortgage banking at Chase, leadership during the SBA EIDL program, and most recently, Non-QM wholesale lending at LendSure, where I helped brokers structure and place complex investor and self-employed borrower scenarios. Today, as an independent real estate and mortgage broker based in San Diego, I help California homeowners and investors nationwide, bringing both licenses, both perspectives, and a direct hands-on approach to every client I serve.
No call center. No corporate layers. Just practical guidance, creative problem-solving, and a commitment to helping you move forward with clarity.
"Keith is a great leader who puts others' needs ahead of his own. Outstanding communicator — highly articulate and an even better listener. People feel seen and heard when they are around him. Great problem-solving skills, a very methodical and level-headed thinker. He makes everyone around him better."
"Keith has a natural talent for coaching and mentoring. He has solid underwriting knowledge that was invaluable in navigating complex projects. Regardless of the challenges presented, he approaches each task with creativity and a willingness to explore innovative solutions. His dedication to excellence makes him an invaluable asset."
"I've known Keith since 1997 and do not offer recommendations unless someone has truly made an impression on me. First and most importantly, people want to be around Keith. His focus has always been on serving, not being served. He lives what he teaches — always investing in his own growth in an effort to better serve others."
"Keith has an amazing ability to connect with people, even in challenging situations. He doesn't shy away from complex issues — he excels at getting to the root cause and ensuring everyone involved has a clear understanding. Calm under pressure, with a real talent for building rapport."
"Keith is a hard working, very knowledgeable professional!"
Real estate services are offered through People's Choice Brokers, and mortgage solutions are provided through People's Choice Mortgage Group. That gives you clear support on both sides of the transaction.
Real estate services are offered through People's Choice Brokers, supporting buyer representation, listing strategy, and seller guidance through a trusted brokerage platform.
When you are ready to move forward on the lending side, you can apply securely online through People's Choice Mortgage Group and I will help guide the process from there.
Whether you are buying, selling, exploring a direct offer, or applying for financing, start here. Reach out directly, book a 30-minute call, or begin the mortgage application when you are ready.